HONG KONG - Pharrell Williams traveled to Hong Kong for his second Louis Vuitton show, showcasing the brand's latest menswear designs on a runway overlooking the city's harbour.
The event drew huge crowds to Victoria Quay, a waterfront promenade lined with a sprawling shopping mall, exhibition hall and hotel complex built by Adrian Cheng, a scion of one of Hong Kong's top property developers.
The star-studded event for the LVMH-owned brand comes as tourist flows resume in the region post-pandemic and as Hong Kong seeks to regain its luster after a long lockdown that shrank its retail sector.
Luxury brands have flocked to Asia, especially China, a key market for the industry, while rising inflation has cooled interest in high-end fashion in the United States and Europe.
Before the show, fans gathered - some on boats - to catch a glimpse of celebrities such as Chinese actor Wang Hedi and Hong Kong boy band Mirror, a traditional wooden garbage boat with sails emblazoned floating nearby. Louis Vuitton monogram.
A T-shirted ukulele player opened the show, playing music composed by Williams, American rapper Swae Lee and Puerto Rican reggaeton singer Rauw Alejandro.
Models marched along the Walk of Fame - covered in sand - wearing effortless, tailored looks reminiscent of sailors. Uniforms, crisp Hawaiian shirts and varsity jackets with prominent seashell patterns.
Williams, 50, known for pop songs "Happy" and "Blurred Lines," held his first fashion show for the label, the world's biggest, in Paris in June with Jay-Z at the Pont Neuf The performance caused quite a stir.
法瑞尔·威廉姆斯 (Pharrell Williams) 携路易威登 (Louis Vuitton) 亮相香港海港秀场
香港 - Pharrell Williams 前往香港参加他的第二场 Louis Vuitton 时装秀，在俯瞰香港海港的秀场上展示了该品牌最新的男装设计。
这次活动吸引了大量人群来到维多利亚码头，这是一条海滨长廊，两旁是由香港顶级房地产开发商之一的后裔郑志刚建造的大型购物中心、展览馆和酒店综合体。
LVMH 旗下品牌的这场明星云集的活动正值该地区在大流行后恢复游客流动之际，以及香港在经历了导致零售业萎缩的长期封锁后寻求重拾光彩之际。
奢侈品牌纷纷涌向亚洲，尤其是该行业的关键市场中国，而通胀上升则冷却了美国和欧洲对高端时尚的兴趣。
演出开始前，粉丝们聚集在一起（其中一些在船上），一睹中国演员王鹤棣和香港男孩乐队 Mirror 等名人的风采。 Mirror 是一艘传统的木制垃圾船，上面漂浮着装饰着的帆。 路易威登字母组合。
一位身穿 T 恤的四弦琴演奏者拉开了演出序幕，演奏了由 Williams、美国说唱歌手 Swae Lee 和波多黎各雷鬼歌手 Rauw Alejandro 创作的音乐。 模特们沿着星光大道行进——覆盖着沙子——穿着轻松、剪裁得体的造型，让人想起水手。 制服、挺括的夏威夷衬衫和带有醒目的贝壳图案的校队夹克。
50 岁的威廉姆斯以流行歌曲《Happy》和《Blurred Lines》而闻名，6 月在巴黎新桥与 Jay-Z 一起为该品牌举办了他的首场时装秀，这是全球最大的时装秀，引起了不小的轰动。
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